5 top tips to help you sell your holiday property
If you’re planning on selling your holiday home, our top tips will help you to stand out from the competition, increasing your chances of a quick sale.
Owning a holiday home can be idyllic but, no matter how much you love your property, there is likely to come a time when you’re ready to move on.
If you are ready for new adventures, it may be time to take the plunge and put your property on the market. In many resorts, there is a lot of competition for buyers, but whether you’re looking to sell a beachside property in Spain or a traditional cottage in the French countryside, our top tips will help you to achieve a quick and easy sale.
Choose the right time
When it comes to selling your holiday home, don’t underestimate the importance of timing. You may be tempted to put your property up for sale during peak season when there are plenty of holidaymakers around, but this isn’t necessarily the best approach – especially if you have lots of rental bookings, which would make it difficult to arrange viewings for interested parties. We would usually recommend putting your holiday home on the market a few months before peak season begins. This gives you plenty of time to spruce up the property and make any repairs during the off-season and, if you do find a buyer, you’ll have the chance to exchange contracts and finalize arrangements in advance of the busy summer months.
Understand the market
Before putting your property on the market, take some time to identify and understand your target market. Who is likely to be interested in your property? Is it attractive to young families, or is it more likely to appeal to older, retired couples? Looking at your rental customers, fellow holidaymakers, and the resort amenities should help to give you an idea of who you should be targeting – and once you have this nailed down, it will be much easier to choose the key selling points that offer the greatest appeal, and to select the most effective sales platform and techniques.
In order to give you a good chance of achieving a quick sale, you need to make sure that your property is in tip-top condition. Look at your property objectively and identify any areas that could benefit from a little extra care and attention. Giving tired walls a fresh coat of paint, carrying out outstanding repairs, and replacing shabby or outdated items with new ones can really make all the difference to people viewing your property. When it comes to selling property, first impressions really do count – so be sure you’re making a good one.
Provide information packs
Purchasing a holiday home is a big commitment and potential buyers often want all the relevant information to hand before they make a decision. Make it as easy for them as possible by creating a comprehensive information pack. This should include all the pertinent details about your holiday home including, property specifics, rental income and logistics, key contacts, and resort amenities and facilities.
Highlight your selling points
When selling your holiday home, you’ll be up against a lot of competition, so to stand out from the crowd you need to make the most of your property’s key selling points. Highlight those features that you think would particularly appeal to your target market, and boost your efforts with some professional-standard photographs that really showcase your holiday home in the best possible light.
There is a lot to consider when it comes to selling your holiday home, but with some careful planning and a bit of hard work, you should soon find a buyer for your vacation property.